Thursday, September 29, 2011

Controversially Yours

Disclaimer – This is not a book review. And I have not read the book as yet. And more importantly I have NO intention of reading it either.
Its becoming quite a trend in the cricket world. A cricketer gets his “autobiography” (or rather a “ghost written” account of his life in first person). Now whats the use of writing it if he can’t sell it. To sell it, need to market it. To market it, a little controversy helps. Whats the easiest way to do that. Take potshots at the biggest icons in the biggest cricket market in the world. It could be anyone. Mention SRT claiming that he doesn’t win matches for India or BCCI as a dictator in the cricketing world or IPL having bought the soul of cricket or poor Indian crowd behaviour or whatever comes to their mind. Now this little snippet might be just 1 line buried somewhere in the 235th page of a 600 page biography. But make sure to use selectively leak this to the Indian media, which can be always be trusted to blow up any non-event. There they would be making sure that everyone hears of the “insult” to our “holy”deities. For the cricketer and his publisher “Job Done”.
Pretty formulaic.
But then we have our own Amul find humour in this. Here is their latest billboard.
Nishant Kumar for DieHard Cricket Fans
Follow Nishant on Twitter @NishantSKumar

No comments :

Post a Comment